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Hey, I’m Anamika Roy, a Senior UI/UX Designer. I love solving user problems in the digital world to create "wow"  experiences and leave "meh" behind.

Projects

Boatmart website (B2B & B2C)

Revamped the website following user interviews and dot voting, resulting in a decrease in user drop-off rates.

RV Trader app w/design system

Redesigned the RV Trader app with design system, by incorporating user feedback, conducting UX audit, and performing competitive analysis.

Trader Traxx w/design system 

Designed and executed an innovative software solution along with MVP and created a design system  that enables dealers to monitor their leads effectively.

RV Trader website

Redesigned website using users feedback and research findings to enhance experience. By monitoring user clicks and interactions with the Hotjar app, made improvements that cater to user needs.

More exciting adventures in project land!

Illustrations

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kelogs logo
girl o logo
jazz
beyonce
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